Sink or Swim Scuba Inc.

Sink or Swim Scuba Inc is an established scuba diving shop located on the Canadian West Coast.

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Recently changing hands, their new owners decided to re-brand to a fresh and bold new look to attract a younger dive audience. Using bright orange and blue, combined with stark neutrals - and a rad new octo buddy - this complete brand package exudes friendliness and hip vibes, while maintaining readability.